Guru
Hello.I am
Gurcharanjeet
Singh (Guru)
Principal Product Designer

I figure out why things feel broken for people, then I make them feel right. Across banks, governments, and enterprise software used by hundreds of thousands.

↓  Keep reading
80K+Employees on a platform I redesigned
120Component design system I built
18K+Work hours saved annually
8Countries clients have come from
About me

The person behind
the work

I grew up in India drawing and animating things. I studied animation formally and got good at making things move. Then I discovered something more interesting: making things work.

I have spent my career on products where the stakes are real. A reconciliation tool that 80,000 Bank of America employees depend on daily. A justice services system the Government of BC needed replaced. Financial tools that families use at the hardest moments of their lives.

I am at my best in the middle of something complicated. When the scope is big, the stakeholders are many, and the problem is not yet understood. That is when design matters.

I use Claude AI, Figma AI, and ChatGPT as part of how I think. Not because it is fashionable, but because it makes me faster at the early parts of design so I can spend more time on the parts that need senior judgment.

"The best feedback I ever got was from an engineer who said: working with you, I always know why we're building what we're building."
Product DesignUX StrategyDesign SystemsUser ResearchFigmaClaude AIFigma AIInteraction DesignPrototypingWCAG AAJourney MappingStakeholder MgmtAgile / Lean UXDev Handoff
Selected work

Three problems worth solving

All case studies →
Inside the thinking

How I think

Not the tools. The thinking. This is the Bank of America project: 80,000 employees, a platform nobody liked, and a brief that was asking the wrong question.

What happened

The platform is used by 80,000+ Bank of America employees. Time-on-task measurements showed 18,000+ work hours saved every year. No extra headcount. A clearer design and a properly understood problem.

Full case study →
01
I asked if I could talk to people first

The brief said modernise the UI. Three weeks of conversations with analysts revealed the look was the least of their problems. Four tools, no shared state, every analyst with their own workaround. That changed what we were building.

02
I brought options, not answers

Three directions: safe, right, and fast. I told them which one I thought we should build. But I wanted the decision to be theirs, made with trade-offs visible. We chose right and nobody second-guessed it later.

03
I tested before it was too late

Remote usability sessions with 12 analysts. Three real task flows. Two had serious failure points. We found them before engineering touched a line of code. The only time finding problems feels good.

04
I stayed until it was done

Weekly design QA through the entire build. The gap between designed and shipped is where quality quietly disappears. Final product: 94% fidelity across tested flows. That number matters to me.

The way I think

What I believe

01
Start with the problem, not the brief.

The brief is a starting point. On the Bank of America project, this instinct changed the entire scope. The brief said UI. The real problem was a broken workflow.

02
Bring options. Pick one. Defend it.

Decisions made with options visible are better decisions and they stick. I tell you which is right and why. Then you choose.

03
Build the system, not just the screen.

At NTT Data I built a 120-component system used by 13 designers across 4 products. That is how design scales past what one person can produce.

04
Stay close until it ships.

I am not a handoff designer. The gap between designed and shipped is where quality disappears and I take that personally.

Professional recommendations

What people who worked
with me say

Guru is a very creative designer, who pays attention to the detailed needs and wants of the end user, and translates them into designs that are reflective of the desired experiences. He represents UX well in the cross-team atmosphere and is well-respected by his peers.
Stacy Wong
Stacy Wong
Business & Product Leader, NTT Data Services
Guru displayed critical thinking skills that enabled him to identify key usability flows for intuitive user experiences. He was able to articulate his design approach while maintaining a key emphasis on standardizations. It was a pleasure to work with him at FIS.
Patrick Norero
Patrick Norero
Director of Product Line Manager, FIS Global
Guru was a great thinker, analyzer and implementer. He gathered the right information and provided very intuitive design. A wonderful person to work with. His curiosity and craft always shone through.
Bhaskar Kuchana
Bhaskar Kuchana
CTO & Co-founder, TechOptima
The journey

Five companies,
one consistent approach

Official titles below were set by each employer. The notes describe what I owned and delivered.

Jan 2026 to Present
Senior Product Designer
Independent Consulting
Remote, Canada

Working with early-stage and growth-stage clients on product design and AI-assisted UX. Defining direction, running discovery, designing end-to-end.

Independent
Oct 2025 to Present
Solutions Advisor & Geek Squad
Best Buy Canada
Airdrie, Alberta

Full-time while actively seeking the next product design opportunity. Keeping sharp on user behaviour and communication.

Full-Time
Jun 2025 to Mar 2026
Product Support & Workflow Specialist
Karjee Consulting
Calgary, Alberta

Designed an AI-powered CRM for recruiters and an AI-assisted EMR for a physician practice, owning UX from discovery to working prototypes.

Contract
Jan to May 2025
UX Auditor & Product Improvement Consultant
Servio
Airdrie, Alberta

Ran 20+ usability studies. Task completion time dropped from 2.5 minutes to under 60 seconds.

Contract
Jun 2022 to Nov 2024
Web Design UX/UI Senior Specialist
NTT Data Services
Remote, Canada

Built and owned the design practice across 4 concurrent enterprise products. 120-component design system, 13 designers. BC Gov Justice Services: 200+ screens, 60+ stakeholders, 4 weeks early.

Full-Time
May 2020 to May 2022
Lead Analyst, Design & Usability
FIS Global
Remote, India

Sole designer on a Bank of America platform used by 80,000+ employees. Drove workflow changes saving 18,000+ work hours annually. Decisions were mine to make and defend.

Full-Time
May 2017 to May 2020
Senior Consultant, Web Designer
Capgemini
Pune, India

Designed across enterprise clients including John Deere, translating operational complexity into interfaces for non-technical field users.

Full-Time
Recognition

A few things along
the way

Best Buy Canada
Best in Uniform, Employee of the Month
December 2025
Contra
Best Adobe XD Freelancer in Alberta
March 2025
Contra
Best Freelance UI & UX Designer in Alberta
March 2025
Contra
Best Miro Freelancer in Alberta
March 2025
Capgemini
Project Star & Rising Star Award
2017 to 2020
If you got this far, we probably have something to talk about

Let's
Talk.

I am open to senior and principal product design roles in Canada. Happy to talk through a problem you are sitting with, even if there is no job at the end of it.